During my internship at City Hope, I conducted a case study on Under Armour's advertisement campaigns. I explored how Under Armour utilized sharp typography, dynamic action shots, and their iconic logo to reinforce brand identity. In this case study, I recreated several ads using Adobe Photoshop, applying techniques such as image manipulation and layering, to achieve the polished, high-impact visuals typical of their campaigns. This project helped me better understand branding consistency, and the importance of conveying a clear, motivational message through powerful design elements.